Unboxing Sunday

Every Sunday, during my morning cafecito (or mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about powerful ideas
c. And you should too, so please subscribe

Idea 1. KISS is life

Too many options, too few resources. In advertising, marketing, or communications strategy, simplicity is always the goal. Find your audience, capture their limited attention, communicate clearly, highlight your key benefit, and evoke emotion—whether laughter or tears. Then repeat.

Thanks for sharing Natia Kurdazke

Idea 2. Milgrad’s Blue Cat by Depot

Own the aisle. Own the category. Make people buy, buy, buy. Turn cat lovers obsessed with a product they didn't even want. This packaging is stunning. When strategy meets creativity, the result is beautiful design. 10/10

Design by Depot designer Vera Zvereva for Milgrad.

Idea 3. Invoice

Anyone can offer our services, but few can deliver them with our level of quality. This is precisely why we can—and should—charge what we're worth. Remember this when it's time to invoice.

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