Trade Sunday

Every Sunday, during my morning cafecito (or yerba mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about powerful ideas
c. And you should too, so please subscribe

Idea 1. It has to be Heinz

Close up shots in OOH are clearly in vogue amongst creative depts in London.
Beautiful work by W+K London 

Idea 2. Switch like Sol

A switch strategy is already a big bet, but it takes courage (and plenty of data) to support it. Well done, Pixel.

Idea 3. Harry & Sally Reunion

Can a terrible product have great advertising? Well, its life depends on it. Great work by the Hellmans team and agency. Lovely story. The Big Game will surely show us some amazing examples of mediocre products that – if it weren’t for a great strategy and ad – they wouldn’t exist today.

Work by VML

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