Superclásico Sunday

Every Sunday, during my morning maple syrup TJ Organic Fair Trade Shade Grown Ethiopian Coffee, I’ll share three powerful ideas transforming culture. You get the idea.

This is legacy-brand maintenance done like pop culture content — not “premium coffee,” but experience design. Dua turns a new machine & pods into a portal-hopping world tour of flavors, while Clooney shows up as the brand’s continuity anchor (and gently gets his “What else?” line stolen). Only for marketing lovers cause their coffee is not as good as their spots. What else?

YouTube

Brazil just did something rare: it treated a place like a brand, and the brand like an ecosystem, not only a logo. The “official brand” of the Brazilian Amazon is co-created with artists across nine states and generated from real coordinates — the rivers become typographic forms and a design system “built by nature.”

Strategically, this solves a messaging problem: one territory, fragmented stories. The identity becomes a unifying language without flattening local culture. 10/10

YouTube

This is product marketing disguised as cinema. Spike Jonze takes ON, a “running” brand and makes it surreal, tactile, and emotional — a dream like story, where movement becomes imagination. Zendaya isn’t selling a shoe, she’s the story engine.

The real flex is the brand isn’t explaining features, it’s creating a world where the product (and audience) belong. That’s what brand entertainment does at its best — it makes the viewer feel the brand before they can (or want to) understand it. Long live Mr. Jonze.

Send it my way: [email protected]

On the latest episode, I sat down with Ana María López — Co-founder and Director of Strategy at Bennett/Co. We talked about creativity, working at Google and returning to Puerto Rico to find purpose and help clients find theirs.

Link below if you want to listen while you scroll.
→ https://www.adqleb.com/ana