Every Sunday, during my morning cafecito, I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.
IDEA 1: SB favorites so far… & in order
SB surprises are overrated. To justify $10M for :30 seconds, you squeeze every last drop. The best brands know the broadcast is the exclamation point, not the entire sentence.
Vote for your favorites at https://admeter.usatoday.com/2026
IDEA 2: Smart Brand Stunts
Love a big reveal, but also, I love a beautifully designed F1 Cadillac livery. Bottas & Pérez will have a big responsibility on the grid, but I think this will either save the brand or send it to the grave once and for all. Smart tactics, or cost effective stunts? We’ll see.
IDEA 3: THE GOAT SB AD
The best ads don't sell features. They sell feelings. VW turned remote start (boring and not unique) into a dad making his kid believe in magic. No explanation. No pitch. Just a perfect moment. I'll die on this hill. Thank you VW.
Ad by Deutsch
Seen work worth sharing?
Send it my way: [email protected]
From Antes de que llegue el Brief (ADQLEB) Podcast
On the latest episode, I sat down with Ana María López — Co-founder and Director of Strategy at Bennett/Co. We talked about creativity, working at Google and returning to Puerto Rico to find purpose and help clients find theirs.
Link below if you want to listen while you scroll.
→ https://www.adqleb.com/ana
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