Sunday after Sunday

Every Sunday, during my morning coffee (or matcha), I’ll share three incredible, mesmerizing, and powerful ideas changing the world and culture. Some ideas will be ads or about advertising. Some may be about fashion. Others will be about design, art, illustrations, animations, motion, audio, movies, or any other idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about ideas
c. And you will too, subscribe

Idea 1. A case for baseball and ads?

Is anyone watching Major League Baseball these days? As a devoted Mets fan, it's been quite a painful year to witness the struggles of my favorite team on- and off the field. However, as a sports fan, I find comfort in the fact that baseball, often referred to as America's pastime, continues to captivate and entertain millions watching from their living rooms. Despite the challenges of the league and how they implemented a completely new set of TV-friendly rules–the Mets and the league itself need a brand reinvention to keep eyes on the field, people watching on TV, and brands investing in the sport. Because not all teams have a Mr. Cohen. LFGM!

Idea 2. Ads and Nostalgia

WPP has once again merged agencies, which comes as a surprise to no one. By doing so, it created the world’s biggest (and most awarded) creative agency, combining Wunderman Thompson, already 2 combined agencies, with VMLY&R, also two combined agencies, to create VML. Still, following? Okay, just checking. However, it is important to remember that most advertisements rely on nostalgia as a strategy to evoke emotions in consumers and create a connection to a brand or product. So, in celebration of nostalgia, and WPP ruining brands and legacy, here's a bit of advertising history by David Griner, founder of Creative Ladder.

Idea 3. Legal Lullabies

This made me laugh hard. Let’s take a Sunday nap with Mark 🥱