Stealing Sunday

Every Sunday, during my morning cafecito (or mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about powerful ideas
c. And you should too, so please subscribe

Idea 1. Gotchu

This is a concept, and of course it was built with AI, and probably not approved by Nike or any of its agencies — which is completely different from all the AI executions of content we see everywhere. Pretty, easy to make but idealess. If we use the right tools, any idea becomes a better concept-driven, insight-based idea.

Idea 2. Stealing Cannes

We all knew this one day would happen but it happened in 2025. Agencies lie to win, they make up data and results, but now also facts and statistics in order to make cases GRAND PRIX winners. Well, it didn't take long to figure out in the age of AI that if you share a link to the case study, you can verify the data, the case, and the source.

One down. Me thinks, many others will follow.

Case Study by Brazilian agency DM9 for Consul, a Whirlpool brand.

Idea 3. Euro 2025

By the BBC internal team, BBC Creative for the UEFA Women’s Euro 2025. The tournament itself, hosted in Switzerland, begins on July 2nd. 

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