Spring Forward Sunday

Every Sunday, during my morning coffee (or matcha), I’ll share three incredible, mesmerizing, and powerful ideas changing the world and culture. Some ideas will be ads or about advertising. Some may be about fashion. Others will be about design, art, illustrations, animations, motion, audio, movies, or any other idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about ideas
c. And you will too, subscribe

Idea 1. Happy Opening

Cosette created this campaign for McD to celebrate the opening of new and renovated restaurants in Canada. Beautiful is always simple.

Idea 2. This is our BBC

In Things We Love, animation studio Aardman (of Wallace and Gromit fame) collaborated with BBC Creative to bring this series of, believe it or not, testimonials, yes, testimonials to life in the most interesting and unexpected way possible.

Idea 3. Star Wars & Cerveza Cristal

A long time ago, in a galaxy far away, a media team at OMD Santiago decided to avoid interrupting the premiere of Star Wars (on TV) with traditional ads by creatively making them part of the story. This is not new, but it is coming back on social media and even on late-night TV. Thank you, Chile, for keeping it fresh. OMD Santiago won big at Cannes in 2004.