Spicy Sunday

Every Sunday, during my morning cortadito, I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.

Most sports league marketing focuses on the spectacle: the goals, the stars, the drama. La Liga does that too, but "42 Legados" goes deeper—it positions the league not as entertainment, but as culture. Una pasión que se hereda—celebrates the culture, values, and legacy of all 42 clubs in Spain's top football division, and in doing so, reframes what a league brand can be. I felt that. 10/10

La Liga on YouTube

Back To The Present. Michael J. Fox has Parkinson's disease. Everyone knows this. Apple TV+ could have just released a standard behind-the-scenes featurette about Season 3. Instead, they gave Fox the space to tell his own story in his own words, and in doing so, they created something that's part marketing, part advocacy, part art. The 2.5 million views suggest people are hungry for this kind of authentic content. A must watch. 10/10

SHRINKING BTS

The genius is in the restraint. Two iconic brands with diametrically opposed personalities—Swedish minimalism meets Louisiana heat—create a product that shouldn't work but absolutely does. This is brand collaboration done right: not a co-marketing stunt, but an actual product that makes cultural and culinary sense. Is Absolut back back?

Work by Wieden Kennedy London

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On the latest episode, I sat down with Ana María López — Co-founder and Director of Strategy at Bennett/Co. We talked about creativity, working at Google and returning to Puerto Rico to find purpose and help clients find theirs.

Link below if you want to listen while you scroll.
→ https://www.adqleb.com/ana