Every Sunday, during my morning Baraka flat white, I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.
IDEA 1: A Drift Through Time
Time is the brief. Audi compresses decades of design into one smooth, cinematic glide. Branding isn’t always brand-building. Here, it is. Just in time for F1 season.
IDEA 2: Hungry for the truth
Audience needs three things: a watch, a laugh, and a feeling. When a brand builds a world instead of a spot, the ad stops selling and starts entertaining. 10/10 no notes.
IDEA 3: Liquid I.V. is a fun brand
Who knew hydration could make you want a recovery product. Hangover has main-character energy here. They know something about sports crowds we don’t. Proof that performance brands can still feel like culture.
Seen work worth sharing?
Send it my way: [email protected]
From Antes de que llegue el Brief (ADQLEB) Podcast
On the latest episode, I sat down with Ana María López — Co-founder and Director of Strategy at Bennett/Co. We talked about creativity, working at Google and returning to Puerto Rico to find purpose and help clients find theirs.
Link below if you want to listen while you scroll.
→ https://www.adqleb.com/ana
Brought to you weekly by the team at Idealista Agency
