The show must go on

Every Sunday, while I have my morning coffee, I will share three incredible, mesmerizing, and powerful ideas that are changing (or trying to change) the world and culture. Some of these ideas may be about advertising or related to it, while others may be about fashion, design work by favorite designers, artwork, illustrations, animations, motion graphics, audio tracks, or any other idea or piece of work worth sharing and discussing. You get the idea.

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TL;DR
a. I will share 3 big ideas
b. Cause I care about ideas
c. And you will too, subscribe

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Idea 1. The Bear for Breakfast

If you haven't watched The Bear yet, the rest of the world thinks you should. It's a beautiful and moving show about a chef named Carmy, who returns home to Chicago to start over. It captures the artistry of cooking in a raw and powerful way with many accurate details about the craft and the city.

But what makes the show really stand out is the writing. The characters are interesting, and the storyline is engaging, keeping you hooked and wanting more (even more food if you ask me). Even just a few episodes of the second season were enough to leave viewers reeling, and critics impressed.

What sets The Bear apart from other shows is its focus on the characters' emotions, conveyed through camera work, sound, and dialogue. It's not just about the food – it's about the people behind it and the struggles they face.

While we wait for season 3, enjoy Sydney’s Omelette, a culinary marvel.

Idea 2. The Blue Tote Bag

The IKEA blue bag has been a go-to for lots of peeps and hipsters worldwide since forever. And it's not just 'cause it's tough, can handle almost anything, and won't break the bank. It's also super eco-friendly, which is totally rad
and makes it a fave for fans who care about the planet and look low-key fly.
But here's the Q. Can an ultra basic tarp-made, glossy blue tote bag really take a brand, its vibe, and its design-savvy brand ethos and image to the next level? Can a simple check-out bag promote the entire world of Ikea (pronounced ee-KEH-yah)? If you ask me, the OOH above will be the next Outdoor GP
at Cannes.

Idea 3. 101 design rules by Brian Collins

Brian Collins is an American designer, creative director, and educator. He is the Chief Creative Officer of COLLINS, an independent strategy and brand experience design company. Previously, he served as Chairman and Chief Creative Officer of the brand and innovation division of Ogilvy & Mather for ten years.

Follow him on X (Twitter) for more thoughts and inspiration here.