Every Sunday, during my morning cafecito (or yerba mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.
IDEA 1: The Making of Kapp
Born from a backlit photo on a late‑’60s swim shoot, Kappa’s back‑to‑back “Omini” became official around 1969–70, spread across the line in the ’70s–’80s, and remains one of sport’s most recognizable marks—standing for mutual support and equality on and off the field.
IDEA 2: Can design influence elections?
Remember HOPE? Well, Forge ditched the generic “city‑hall navy” playbook and built a vernacular NYC identity instead: electric cobalt, marigold yellow, soft red shadows, and a hand‑drawn wordmark that feels like bodegas, MetroCards, taxis, and Knicks‑era signage. And the result? Mayor-elect Zohran Mamdani.
IDEA 3: Feedback Different
“Feedback is a gift,” says Corporate America. Steve Jobs treated it like a verdict—approve or kill. He demanded ruthless edits and language that made the product more itself. His doctrine was simple: marketing is about values. One belief. Few words. An iconic image. Immaculate craft. Make demand inevitable. Send that today and HR might ask for a quick chat.
Seen work worth sharing?
Send it my way: [email protected]
From Antes de que llegue el Brief (ADQLEB) Podcast
On the latest episode, I sat down with Dr. Javier Hernández —dean, entrepreneur, author, and percussionist—to unpack how ideas become market‑proof and how to lead the next generation of cultural innovators from his seat as dean of the School of Arts, Design, and Creative Industries at Sagrado.
Link below if you want to listen while you scroll.
→ Javier @ ADQLEB
Brought to you weekly by the team at Idealista Agency
