Every Sunday, during my morning flat white, I’ll share three powerful ideas transforming creative culture, art, and business.
IDEA 1: Inclusive Design by Microsoft
Microsoft's Inclusive Design framework introduced a paradigm shift in how designers think about disability and accessibility. The breakthrough insight: When you solve for one person with a permanent disability, you extend that solution to millions more. That’s powerful.
IDEA 2: Oil allegiance
Neither new nor original. But still accurate, clever, and creative. A powerful way to start the conversation — that's what democracies are all about, not oil. But who knows.
Art by Tomato Kosir | https://tomatokosir.com
IDEA 3: Heinz Dipper
Heinz just solved a problem that has existed since McDonald's invented the fry box in 1970: Where do you put the ketchup? The brilliance isn't just the functional innovation — it's the strategic positioning.
Seen work worth sharing?
Send it my way: [email protected]
From Antes de que llegue el Brief (ADQLEB) Podcast
On the latest episode, I sat down with Ana María López — Co-founder and Director of Strategy at Bennett/Co. We talked about creativity, working at Google and returning to Puerto Rico to find purpose and help clients find theirs.
Link below if you want to listen while you scroll.
→ https://www.adqleb.com/ana
Brought to you weekly by the team at Idealista Agency
