Every Sunday, during my morning 5K cafecito, I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.
IDEA 1: Liquid Death Music Urn
It’s not about a speaker, it’s about the punk. Here, even death gets a playlist.
IDEA 2: Peugeot Airplane
How are you feeling about your favorite brand today? This is one of the ads that made me fall in love with advertising for life.
IDEA 3: Mario Marketing
The rule: nobody wants your product. People want what they can do because of it.
Your job is turning “Mario” into “Big Mario.”
Seen work worth sharing?
Send it my way: [email protected]
From Antes de que llegue el Brief (ADQLEB) Podcast
On the latest episode, I sat down with Ana María López — Co-founder and Director of Strategy at Bennett/Co. We talked about creativity, working at Google and returning to Puerto Rico to find purpose and help clients find theirs.
Link below if you want to listen while you scroll.
→ https://www.adqleb.com/ana
Brought to you weekly by the team at Idealista Agency
