Revisions Sunday

Every Sunday, during my morning cafecito (or yerba mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about powerful ideas
c. And you should too, so please subscribe

Idea 1. Notion Faces

Previously available only for Notion employees, now open to users and fans – yay!

Idea 2. Mamba

This isn’t the year of the snake – a global ad with maybe a not so global insight. Nevertheless, I still love it. The concept is beautiful and effectively conveys the enduring legacy of Kobe and Nike.

Idea 3. The greatest craft beer in history

To fact-check or not to fact-check—I suppose we’re divided between continuing to use platforms that suddenly doubt the truth or drastically alter their DEI plans solely because a new administration might offer benefits. Do we still need Meta and Twitter as marketers? Is this a reaction to the potential TikTok ban? Do we care about the truth anymore? Oh 2025… this is just the beginning. Stay tuned! Also, great move Sam Adams, you made me laugh.

Sam Adams on Instagram

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