Restart Sunday

Every Sunday, during my morning coffee (or matcha), I’ll share three incredible, mesmerizing, and powerful ideas changing the world and culture. Some ideas will be ads or about advertising. Some may be about fashion. Others will be about design, art, illustrations, animations, motion, audio, movies, or any other idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about ideas
c. And you will too, subscribe

Idea 1. Honda has a new logo

A thing of beauty. Maybe a blast from the past. But also remember, Honda cares about branding and design in a way that few auto brands care about or really understand. They also brought to life THE COG (below), which is on my list as one of the best ads of all time.

Idea 2. Adidas Predator

The company that brought you José +10 is back. But also is the best soccer boot. Now it’s the time to enjoy Adidas, Jude Bellingham (probably the best player in the world right now), and the most beautiful, functional, and comfortable boot ever made, Adidas Predator.

Idea 3. Strategy over creative

Some say a good strategy will eat creative for breakfast, and sometimes I have to agree. In this case, Apple shares a great example of how to bring ideas with an excellent purpose and strategy behind it – people hate wearing things over their faces, maybe not all, we’ll see.