Purpose Sunday

Every Sunday, during my morning cafecito (or yerba mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about powerful ideas
c. And you should too, so please subscribe

Idea 1. Keg for Pregs

Everything Liquid Death in-house creative team is doing goes viral. They keep trying, pushing, and innovating. It makes sense when you realize the CEO and founder worked for many years as a creative director in advertising.

Great product and storytelling – and without a lot of media budget, they’ve become the Red Bull of viral advertising for water. It’s only a matter of time before they sell.

Idea 2. Runner’s High

Simple concept and insight. Let’s get the song, change the lyrics, and make runner’s smile.
Great work by Adam&EveDDB and a reminder that top of mind is always the priority.

Idea 3. The Swiss Passport

A thing of beauty. For a reason, the world’s most coveted passport. The new passport series meets the latest standards for identity documents and combines unique design elements inspired by the Swiss landscape.

Like what you see?