Positive Sunday

Every Sunday, during my morning cafecito (or yerba mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about powerful ideas
c. And you should too, so please subscribe

Idea 1. Money, the way you see it

Bankinter, helped by Sioux & Cyranos, the agency led by Leandro Raposo, elevates bank statements. Get your receipts in order.

Idea 2. Creative Pre-Test

Do you need to find out if your concept is good or if you need to start all over? Try this.

By The Wrong Agency

Idea 3. The Rewear Chair

When done correctly, advertising is closer to art, and design is the best way to get there. Creative agency Uncommon Creative Studio has produced a chair for Ecover to highlight the environmental impact of laundry on the planet. Brilliant and beautiful.