Pitch Sunday

Author

Alberto Santiago Deida
March 16, 2025

Every Sunday, during my morning cafecito (or yerba mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about powerful ideas
c. And you should too, so please subscribe

Idea 1. Ferrari & Hamilton

Ferrari makes Hamilton’s dream come true.

Idea 2. Old Spice

Will never be not funny again. Ever.

Idea 3. Rose Bakery

Behance

For Rose Bakery, nestled in the picturesque village of Sainte-Flore, we set out to create a branding identity that resonates with the bakery’s profound connection to place and tradition. Inspired by the name ROSE, the logo design incorporates a compass rose crafted from simple shapes reminiscent of scoring marks—blade cuts in fresh dough—symbolizing the artisanal touch at the heart of the bakery.

www.behance.net/gallery/211658491/ROSE?locale=en_US

This branding exercise makes all other design projects feel stale.

Like what you see?