Every Sunday, during my morning Turbinado Sugar Flat White, I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.
IDEA 1: 75 Years of Wrong
Porsche turns every rule into proof of identity: engine in the back, ignition on the left, four doors, electric—each so-called mistake becomes revolution & momentum. It’s a brand manifesto that reframes stubbornness as progress: when the world says “don’t,” Porsche hears next. Brand building is back, cause performance never had a chance.
IDEA 2: Casio S100X
Casio shoots a calculator like it’s a luxury watch—because that’s the point. The S100X turns an everyday object into an heirloom through Japanese lacquer craft: not “better features,” but a better feeling—joy, pride, and the quiet flex of owning something made with obsession.
IDEA 3: The Eames Lounge Chair
The Eames Lounge Chair isn’t just furniture—it’s cultural shorthand for taste, comfort, and status. This closer look inside the Herman Miller factory shows why this thing costs close to $10K: multi-day build, material choices, testing, and the kind of craftsmanship that turns “a chair” into a lifelong object people hunt, restore, and never throw away.
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From Antes de que llegue el Brief (ADQLEB) Podcast
On the latest episode, I sat down with Ana María López — Co-founder and Director of Strategy at Bennett/Co. We talked about creativity, working at Google and returning to Puerto Rico to find purpose and help clients find theirs.
Link below if you want to listen while you scroll.
→ https://www.adqleb.com/ana
Brought to you weekly by the team at Idealista Agency
