Palm Sunday

Every Sunday, during my morning coffee (or matcha), I’ll share three incredible, mesmerizing, and powerful ideas changing the world and culture. Some ideas will be ads or about advertising. Some may be about fashion. Others will be about design, art, illustrations, animations, motion, audio, movies, or any other idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about ideas
c. And you will too, subscribe

Idea 1. Paris 2024 – Games Wide Open

A thing of beauty. Usually, Olimpic posters are minimalistic and simple. Easy to read or understand. For 2024, Paris said fuck it, we are going all the way in and hired French illustrator Ugo Gattoni, known for his vibrant style, to design the posters. He spent a reported total of 2,000 hours creating the two posters that will represent the Olympic and Paralympic Games Paris 2024. 

Ugo on Instagram

Idea 2. In 1 minute - a social media chart

Know where your audience is and what they are doing. Then, find something interesting to grab their attention—at the right time, in the right place. Whatever you say should feel authentic.

Idea 3. BK 1 - 0 McD

I’m still laughing. So simple. Not Loving It. That’s the tweet. This should win something, anything. Well done BK UK.