One of a Kind Sunday

Every Sunday, during my morning coffee (or yerba mate), I’ll share three incredible, mesmerizing, and powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about fashion. Others will be about design, art, illustrations, animations, motion, audio, movies, or any other idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about ideas
c. And you will too, so please subscribe

Idea 1. Marketing & Storytelling

Find a story. Make it bigger. Exaggerate the main benefit. Make them cry or laugh. And they will remember your story (brand and logo) and, if you’re lucky, the main benefit (the why).
By Rob Schwartz, former CCO and CEO of global ad agency and creative shop TBWA.

Idea 2. 404

The Financial Times 404 page is a work of art. On point, brand and strategy.

Idea 3. Meet Marina Prieto

2024 GP B2B, Meet Marina Prieto for JCDecaux by David Madrid
Nowadays, anyone can become an influencer, but not everyone can transmit a substantial and inspiring message to society.