One Hour Sunday

Every Sunday, during my morning cafecito (or yerba mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about powerful ideas
c. And you should too, so please subscribe

Idea 1. A Hollywood Story

Nike is always ready. That’s what advertising calls planning. The idea of using movie credits is a concept. What you enjoy and remember about it, whether you’re a fan of the team or not? That’s the idea. This is what makes concepts powerful and effective – they have something to say and a way of saying them.

Idea 2. Meta + Rayban

@sadi.theblindlady

Rayban Meta Glasses for the Blind? 😎 #Review #Tech #Blind #LowVision #AI

The real purpose of technology in one demo video from the user’s POV. My faith in AI + AR has been restored. Thank you Meta and Rayban. Learn more about the Rayban Meta Glasses here.

Idea 3. Mac Mini

Big idea. Interesting execution. Apple’s in-house team is not joking about how they bring products, programs, and platforms to life. My two cents? This is excellent work. And although I’ve seen this before from Google Pixel, it’s refreshing to see Apple learning a thing or two from one of their competitors.