Every Sunday, during my morning cafecito (or yerba mate), I'll share three powerful ideas reshaping culture. Some will be ads — or about advertising. Some about design or fashion. Others: art, illustration, animation, motion, audio, cinema, books, or any big idea worth stopping for. You get the idea.
IDEA 1: Built to Thrill
Genesis didn't make a car commercial. They made a feeling film. "Built to Thrill" bets entirely on sensation — the rush, the aliveness — not the spec sheet. No torque numbers. No safety ratings. Just the visceral case that this machine moves you before it moves anywhere. That's a harder brief to write and a braver one to sell. 9/10.
IDEA 2: NASA Moon Joy
An ode to the planet from the perspective of the moon. Not an environmental campaign. Not a guilt trip. Just pure, quiet reverence — the kind that makes you feel the weight of what we have before you're told to protect it. Emotion before argument. Beauty before call-to-action. This is how you make people care. Lead with wonder. The message follows.
IDEA 3: Be Curious
NPR put a mural in Brooklyn that just says: "For your right to be curious." And the logo — W, H, Y, H, O, W, W, H, O — stacked in red and blue tiles, doubles as the argument. The questions are the brand. In a media moment where public broadcasting is under threat and attention is fractured, NPR didn't explain themselves. They didn't defend themselves. They just reaffirmed their reason for existing. 10/10
Work by https://mischiefusa.com
Seen work worth sharing?
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From Antes de que llegue el Brief (ADQLEB) Podcast
On the latest episode, I sat down with Ana María López — Co-founder and Director of Strategy at Bennett/Co. We talked about creativity, working at Google and returning to Puerto Rico to find purpose and help clients find theirs.
Link below if you want to listen while you scroll.
→ https://www.adqleb.com/ana
Brought to you weekly by the team at Idealista Agency
