Every Sunday, during my morning cafecito, I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.
TL;DR
a. I will share 3 big ideas
b. Cause I care about powerful ideas
c. And you should too, so please subscribe
IDEA ONE: The Periodic Fable
Shock strategy works most of the time. But especially in this very conservative, (read boring) market vertical of aisle beauty products. Flawless insight and execution. Shows educational can still be sexy.
Work by Uncommon for The Ordinary.
IDEA TWO: Nike Runs Chicago
Gorgeous OOH by the kings of brand marketing. Like most brands, Nike is using AI for many things—but they're also strategic about when not to use it. For example, these headlines that runners loved to hate while suffering through the pavement of the 2025 Chicago Marathon.
IDEA THREE: Read Our Lips
I remember the wild days of LaComu—creating the wildest telecom ads in the world. This one makes me happy. I'm glad it got approved and that it's on heavy rotation.