NFL Sunday

Alberto Santiago Deida
September 07, 2025

Every Sunday, during my morning cafecito (or mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about powerful ideas
c. And you should too, so please subscribe

Idea 1. Lacoste x GOAT

From the Crocodile to the Goat

Lacoste transforms its iconic Crocodile into a Goat to celebrate Novak Djokovic with an exclusive capsule collection

corporate.lacoste.com/lacoste-transforms-its-iconic-crocodile-into-a-goat-to-celebrate-novak-djokovic-with-an-exclusive-capsule-collection

Not that fresh nor original, but impeccably executed, just like his backhand. A big bet for the brand. A bigger risk for the logo moving forward.

Idea 2. Atlas of Space

Atlas of Space

An interactive exploration of the planets, moons, asteroids, and other objects in the Solar System.

atlasof.space

Just good ol digital interactive learning fun. I miss this part of the Internet. Where has purpose gone?

Idea 3. Building with AI

I’m currently learning and using Figma Make, Midjourney, Adobe Express, Lovable, Flora, and GPT in my ad agency creation workflow. The possibilities are limitless. Go learn something new. Create something you can sell. Find the money you need to create your purpose. Do it with passion. GO.