Every Sunday, during my morning cafecito (or yerba mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.
IDEA 1: More Coke
The brief JKR received from Coca-Cola was six words: make Coca-Cola more Coca-Cola. No new colors. No new logo. No new direction. Just the Spencerian script, the Dynamic Ribbon, the Arden Square, and the red-and-white palette amplified, unified, and rolled out consistently across 200+ markets for the first time in nearly a decade. Yikes.
It sounds obvious. It almost always does. The harder truth is that most brands drift in one direction, platforms in another, markets do their own thing until the identity becomes a loose collection of vibes rather than a system.
Coca-Cola didn't rebrand, they reminded every designer and brand strategist of the most uncomfortable brief you'll ever get: the one that asks you to do less.
IDEA 2: Beefeater x Jamiroquai
For thirty years, one question floated around pop culture without an answer: what exactly was Jay Kay reaching for in the Virtual Insanity video? On the 30th anniversary, Beefeater 0.0 and Lucky Generals finally told us.
A Beefeater 0.0. of course.
Directed by Julien & Quentin with zero CG and zero AI — nine physical rooms, intricate in-camera choreography, set design that honored the analogue ingenuity of the original Jonathan Glazer film. Jay Kay (Jamiroquai) gets his prize and the doors open. More rooms. More adventures. More hats. The floor moves this time instead of the walls. The tagline earns itself: when you drink Beefeater 0.0, you get more.
This is what a brand collab looks like in 2026 – pure nostalgia, and a 30 year-old question answered at exactly the right moment.
IDEA 3: The tool you wished existed
CineTemp is a filmmaking toolkit built by a filmmaker who was tired of not having it on set. Kelvin color temperature via your phone's camera. AR sun tracker that maps golden hour, blue hour, sunrise and sunset from your exact GPS location. ND filter and exposure calculator. All of it offline. No account. No data collected.
That last part matters. In a world where every tool wants your email, your usage data, and a monthly subscription, CineTemp just works — quietly, in the field, where you actually need it.
The best products are usually born from the same frustration: someone needed something that didn't exist, so they built it. Then they made it available to everyone who felt the same way. That's not a startup pitch.
Seen work worth sharing?
Send it my way: [email protected]
From Antes de que llegue el Brief (ADQLEB) Podcast
On the latest episode, I sat down with Gabriel René Rodríguez Rovira — Director of Digital & Technology at De La Cruz / Ogilvy. We talked about 20 years building at the intersection of creativity, strategy and tech, the projects that put Puerto Rico's tourism on the digital map, and why the traditional agency model is broken.
Link below if you want to listen while you scroll.
→ adqleb.com/gabrielrene
Brought to you weekly by the team at Idealista Agency
