Montrose Sunday

Alberto Santiago Deida
September 01, 2024

Every Sunday, during my morning coffee (or yerba mate), I’ll share three incredible, mesmerizing, and powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about fashion. Others will be about design, art, illustrations, animations, motion, audio, movies, or any other idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about ideas
c. And you will too, so please subscribe

Idea 1. A creative mindset

The flow state: the science of the elusive creative mindset that can improve your life

Scientists have long known the mental and creative benefits of total absorption in an activity. But what causes it, and how can we achieve it?

www.theguardian.com/science/article/2024/jul/20/flow-state-science-creativity-psychology-focus

A flow state of mind enhances performance, and science shows it’s valuable in creative fields, sports, and any task requiring deep concentration.

Increased focus and concentration.
Greater satisfaction and fulfillment.
Reduced stress and anxiety.
Improved learning and skill development.

Idea 2. AI tools for copywriters

Enhance your capabilities with tools, but don't let them replace your critical thinking. Strive for efficiency while maintaining your beautiful, imperfect perfections.

1. Bard.ai - Get up-to-date information - https://bard.google.com/

2. Perplexity.ai - Find stats with sourced references - https://www.perplexity.ai/

3. TextFx - Gives you common copywriting tricks to improve your writing https://lnkd.in/gm52caZw

4. Pollfish - Generates the bones of quantitative surveys and questions https://www.pollfish.com/

5. Kraftful - Number cruncher for qualitative data with a focus on customer feedback https://www.kraftful.com/

6. ChatGPT - Finds the cliches of the category and provides insight https://chat.openai.com/

7. Otter.ai - Transcribes meetings and generates the script https://otter.ai/

8. Midjourney - Turns copy into art and brings the consumer language to life https://lnkd.in/gn8aYEpH

9. Hemingway - Simplifies long-form writing https://hemingwayapp.com/

10. Wordtune - Takes existing copy and helps you reword and rework https://www.wordtune.com/

Idea 3. 50 Strategy Examples

50 Strategy Examples.pptx

50 STRATEGY EXAMPLES

docs.google.com/presentation/d/1ven81aog1ekppmZb8WBqjrj2m9YHX0Hd/edit?pli=1#slide=id.p1

By Julian Cole / https://strategyfinishingschool.com/
Good writing begins with a clear idea and a destination in mind. That's where strategy comes in. Your journey (writing) follows a strategic path of clarity and intelligence. You reach your goal and discover new routes. In essence, writing and strategy are intertwined. Embrace this connection and find yours.