Every Sunday, at some point, during my evening yerba mate, I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.
IDEA 1:
Doritos asks a ridiculous-but-perfect question: what if Doritos was behind Ronaldo “Fenômeno’s” iconic 2002 haircut? And then leans into “the triangle” as the key—turning a geometric brand asset into a piece of football mythology. This is smart because it’s not “Doritos loves football.” It’s Doritos saying: we were in football culture the whole time.
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IDEA 2: Everyone wants a piece (and that’s the point)
LEGO’s line is the strategy: “everyone wants a piece of the game.” Not a poster. Not a jersey. A piece—something you can build, display, and own a relationship with. They’re not selling football. They’re selling participation: fandom becomes a hands-on ritual. And with the World Cup runway behind it, the collectible ecosystem basically markets itself. 20/10
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IDEA 3: Poet of Color
Montblanc isn’t just referencing Matisse—they’re translating Matisse into an object system: color palette, form language, specific artwork inspiration and an overall thesis: keep the artist’s principles intact, then let craft do the talking. This is how you avoid “art-washing.” You don’t (can’t) borrow the vibe. You borrow the discipline. Bello. 10/10
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Seen work worth sharing?
Send it my way: [email protected]
From Antes de que llegue el Brief (ADQLEB) Podcast
On the latest episode, I sat down with Ana María López — Co-founder and Director of Strategy at Bennett/Co. We talked about creativity, working at Google and returning to Puerto Rico to find purpose and help clients find theirs.
Link below if you want to listen while you scroll.
→ https://www.adqleb.com/ana
Brought to you weekly by the team at Idealista Agency
