Every Sunday, during my morning cafecito (or mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.
TL;DR
a. I will share 3 big ideas
b. Cause I care about powerful ideas
c. And you should too, so please subscribe
Idea 1. ChatGPT is on the TV
I like the ads. Maybe more than the critics. It’s just marketing though.
Idea 2. LURPAK
Ohh the power of packaging and understanding your audience. This will win big.
Idea 3. Benito’s Duolingo
4 months of super duolingo for free. on me. 🐰🇵🇷
just use code BENITO(only available for the first 1,000 redeemers. ends 11:59pm PT)
— #Duolingo (#@duolingo)
8:32 PM • Oct 1, 2025
A masterclass on ROI. While Apple will spend a lot of dough to promote the world’s most streamed artist and his halftime show, Duolingo wants you to understand him, and prepare for the show Apple is paying for. Amazing. Bird tactics are flawless. Magabicho will notice. No notes.