Magabichos Sunday

Every Sunday, during my morning cafecito (or mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about powerful ideas
c. And you should too, so please subscribe

Idea 1. ChatGPT is on the TV

I like the ads. Maybe more than the critics. It’s just marketing though.

Idea 2. LURPAK

Ohh the power of packaging and understanding your audience. This will win big.

Idea 3. Benito’s Duolingo

A masterclass on ROI. While Apple will spend a lot of dough to promote the world’s most streamed artist and his halftime show, Duolingo wants you to understand him, and prepare for the show Apple is paying for. Amazing. Bird tactics are flawless. Magabicho will notice. No notes.

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