Lazy Sunday

Author

Alberto Santiago Deida
August 03, 2025

Every Sunday, during my morning cafecito (or mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about powerful ideas
c. And you should too, so please subscribe

Idea 1. Not Mom Jeans

Do the work. Make sure it works. Keep someone happy cause you can’t be everything to everyone and win. Also, kudos to the copywriter, wordplay and execution are flawless.

American Eagle Outfitters, Inc. (AEO) Stock Price, News, Quote & History - Yahoo Finance

Find the latest American Eagle Outfitters, Inc. (AEO) stock quote, history, news and other vital information to help you with your stock trading and investing.

finance.yahoo.com/quote/AEO

Idea 2. Motherfucking Wind

Royale with Wind. No notes 20/10 for Mr. Jackson, again.

Idea 3. 99% Airborne

Air-Borne - 99% Invisible

This week, a conversation with Carl Zimmer about his new book Air-Borne: The Hidden History of the Life We Breathe. Air-Borne is an epidemiological history of how we think about the air and its relationship to disease. For centuries, fear of airborne miasmas impacted the design of buildings and cities. While the underlying science of

99percentinvisible.org/episode/637-air-borne

Beautifully produced episode of my favorite podcast everyone should listen to. That’s it.

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