Intent Sunday

Every Sunday, during my morning cafecito (or mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about powerful ideas
c. And you should too, so please subscribe

Idea 1. Radio just works, if you make it work

It’s everywhere, it’s cost effective, and it’s as creative as you want it to be. So please stop sucking at radio ads and use the power of the medium wisely. Here’s some help by Dan Nelken.

Idea 2. Astronomer PR Crisis

Astronomer 1 - 0 Coldplay
One for the playbooks of crisis management forever and ever.

Idea 3. The Colbert Fiasco

Can’t spell CBS without BS. Letterman was right.