Every Sunday, during my morning cafecito, I'll share three powerful ideas transforming culture, media, or advertising.
IDEA 1:
Pizza Hut and their new ad agency brought back Brady—the GOAT—to sell a $10 New Yorker "pizza" with one simple line: "I miss the Hut!" On the surface, it's silly and funny, a throwback to his earlier Pizza Hut work. But look closer (and maybe at the results in a while), and it's celebrity endorsement done right because it makes sense. Touchdown Hut!
Link: YouTube
IDEA 2:
Rory Sutherland is one of the most dangerous thinkers in advertising because he asks the question nobody wants to hear: What if the logical solution is the wrong one? The problem is that most businesses optimize for efficiency and rationality, which ignores how people actually make decisions.
Link: YouTube
IDEA 3: Wikiflix - The Public Domain Netflix
New films hit the public domain at the start of every year. WikiFlix is helping collect them. No ads. No subscriptions. No corporate ownership. Just open-source utility.
Link: wikiflix.toolforge.org
Seen work worth sharing?
Send it my way: [email protected]
From Antes de que llegue el Brief (ADQLEB) Podcast
On the latest episode, I sat down with Ana María López — Co-founder and Director of Strategy at Bennett/Co. We talked about creativity, working at Google and returning to Puerto Rico to find purpose and help clients find theirs.
Link below if you want to listen while you scroll.
→ https://www.adqleb.com/ana
Brought to you weekly by the team at Idealista Agency
