Homemade Sunday

Every Sunday, during my morning cafecito (or yerba mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about powerful ideas
c. And you should too, so please subscribe

Idea 1. Real UGC

@duncan77mccabe

Strava art animation through the streets of Toronto! This took me 121 runs from January to October 2024. #strava #running #toronto #purpl... See more

User-generated content works, but not the scripted, planned, and produced one—the authentic one. Strava user Duncan77McCabe created this, and I am here for it. With 121 runs, a meticulously planned schedule, and smart edit, this guy deserves a medal or at least a Lifetime Subscription—https://www.strava.com 😂

Idea 2. The Volvo Platform

Consistency, great design, and storytelling. Volvo believes in strategy and delivering year after year. I’ve never owned a Volvo, but can’t wait until I do – while Coke uses AI to share Joy, and Jaguar creates disruption through polarization – Volvo keeps things real, on brand and consistent with their platform: SAFETY. Great work by https://www.stendahls.se 👏🏼

Idea 3. 50 Years of Effectiveness

Mark Ritson and the Effies partner up to curate a collection of the most exceptional and impactful case studies in advertising. It’s a like a Sunday Ad School for ad nerds, creatives, planners, and strategist. Thank you Marketing Week.