Every Sunday, during my morning Don Pello, maple syrup flat white, I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.
IDEA 1: Love From x Ferrari
This could have been an Apple vehicle. Jony is back, and this time he wants us to give all our money to Ferrari. Yes, the Italian brand obsessed with performance and Ive’s new design company have teamed up to make you feel the car at every touchpoint. The work isn’t trying to be loud. It is trying to be inevitable. It treats “luxury” like a user experience problem: reduce friction, heighten emotion, and let the craft do the talking.
IDEA 2: Milano Cortina 2026 Food Posters
These posters understand that Olympic branding is not about shouting “sports.” It is about selling a place, a ritual, and a mood. Food becomes a cultural shortcut: instant identity, instant appetite, and a warmer entry point into a winter event. It makes the Games feel local first, global second. Smart and pretty.
On Instagram
IDEA 3: Manscaped won the SB IMO
Manscaped does what the best Super Bowl brands do: it turns an awkward human truth into a confident brand stance. The joke is the door-opener, but the strategy is clarity. Own a taboo, make it mainstream, then attach the product as the obvious tool for the moment. Execution 10/10.
YouTube
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