Force Sunday

Every Sunday, during my morning cafecito (or mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about powerful ideas
c. And you should too, so please subscribe

Idea 1. Goodyear

Still. Always. Forever., pays homage to the enduring legacy in tire innovation of Goodyear. Love the soundtrack. Emotion Points: 10

Idea 2. Creative (Yellow) Pages

CREATIVE PAGES

Creative pages

docs.google.com/presentation/d/1bvS6YUEUXPGJbWTq0glWCal0mD80YzzD_GgeSRcBJiM/mobilepresent?slide=id.g34098c0c2a7_0_6

Brilliant. Who did this? Find talent. Keep it simple. Logo? No notes.

Idea 3. No conflict. No brand.

Why_the_best_brands_embrace_conflict_1745323355.pdf405.15 KB • PDF File

Intro

Helping Brands Matter Through Storytelling

julioalvarez.com

Julio Álvarez is an Amsterdam-based comms planner that simplifies the art of brand storytelling.

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