Exclamation Sunday

Alberto Santiago Deida
August 25, 2024

Every Sunday, during my morning coffee (or yerba mate), I’ll share three incredible, mesmerizing, and powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about fashion. Others will be about design, art, illustrations, animations, motion, audio, movies, or any other idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share three big ideas
b. Cause I care about ideas
c. And you will, too; please subscribe

Idea 1. KISS

Good ol’ print and the KISS strategy. When ads, plans, and projects start to get complicated (or artificially tangled and complex), remember the most fundamental principle of creativity.

KISS (keep it simple, stupid) works for ideas, design, stories, and words.

See the ad for Penguins Audiobooks for reference (above).

What is Keep It Simple, Stupid (KISS)? — updated 2024

Embrace simplicity with KISS: Design principles focused on user-friendly simplicity ensure easy, intuitive interactions.

www.interaction-design.org/literature/topics/keep-it-simple-stupid?srsltid=AfmBOorOisHp5UKbF48uo2BzZCCyPtsfQ3tAtcqFPHfcEPfCU-MgfmbZ