Endorsement Sunday

Every Sunday, during my morning cafecito (or yerba mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about powerful ideas
c. And you should too, so please subscribe

Idea 1. Sound & Vision

Can an ad's quality be enhanced solely by its audio soundtrack? Does choosing the wrong music affect its effectiveness, memorability, and performance? Can audio evoke stronger emotions than video alone? What do you think?

Idea 2. Branding is back

Why are brands and agencies shifting their focus away from performance funnel-based marketing strategies and returning to the foundational principles of brand building?

Love this campaign by BBH London for Tesco.

But even more, the ALDI response.

Idea 3. Bose by Collins

Beautiful and refreshing work by Collins for Bose. Great sound (and design) are power.