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Design Sunday
Alberto Santiago Deida
August 24, 2025
Every Sunday, during my morning cafecito (or mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.
TL;DR
a. I will share 3 big ideas
b. Cause I care about powerful ideas
c. And you should too, so please subscribe
Idea 1. Airbnb Summer 2025
A thing of beauty. New app, and UX/UI from scratch? Maybe an optimization with plenty of visual improvements.
Thanks for all the feedback on our design work in the Summer Release. Here’s a little preview of everything we worked on for our new design system—new font, navigation, layout system, colors, cards, and of course, icons. Much more to come…
— Brian Chesky (@bchesky)
2:20 AM • Jun 24, 2025
Idea 2. BK Monogram
Not new, but it’s just that this monogram lives in my head rent free. For every project I work on, I bring it up and if we can’t match this quality and creativity, I always ask myself, what are we even trying to do then?
BK Rebrand by JKR
Idea 3. Adidas is back
This is the perfect time for Adidas to go back to what they do really well, storytelling. We’ll see.