Derbi Sunday

Every Sunday, during my morning cafecito (or yerba mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about powerful ideas
c. And you should too, so please subscribe

Idea 1. Art & Friends

There's something magical about combining friendship and creativity. As a writer, I've found that collaborating with friends not only enhances the creative process but also adds a layer of joy and comfort to the work. #orsonwelles

Idea 2. Six Kings Slam

The old Nike soccer template, the multiverse storyline, impressive CGI, and legendary players = oh my, what a great and memorable video promoting something new this is. I need to share it with everyone I know. They need to see this, too.

You see, great work is not complicated. It’s just good. #SixKingsSlam

Idea 3. Rob It To Get It

Idea (name): Rob it to get it
Strategy: Encourage bad behavior and reward the risk.
Tactic: Run; if you’re faster than our employees, you get to keep it.
This is the simplest way to present, sell, and defend your ideas.
One page. Three lines. #casestudy