December Sunday

Every Sunday, during my morning cafecito (or yerba mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about powerful ideas
c. And you should too, so please subscribe

Idea 1. 24-25 Trend Reports

A collection of trend reports and documents worth reading. Thank you Laurent Francois managing partner at 180 for putting together and sharing.

Idea 2. Katz’s Delicatessen

Who doesn’t love the world’s best pastrami on rye sandwich? Nico (NewYorkNico) not only shot, directed, and starred in the first ad for the iconic deli but also brought it to life.

NewYork Nico on YouTube | On X | Insta

Idea 3. GOAT Condiment

@heinzuk

Brb we’re screaming MUSTAAAARD for the rest of the year 🗣️ Credit: @Marc. #mustard #heinz #edit

Mustard, the undisputed king of condiments, has been confirmed by Kendrick Lamar, and Heinz’s agency seized upon this opportunity two days after the album’s release. This is the power of culture, social media, and nimble clients who are willing to take part of the convo.

 McD was close second 😂