Every Sunday, during my morning cafecito, I’ll share three culture-moving ideas. Advertising, design, fashion, art, film, audio, books, and anything else worth passing along.

IDEA 1: Craft Dreams

This movie is a masterclass in restraint: capture clean, trust what’s real, and in post only enhance what the world already gave you. The best creators don’t chase a look. They protect the work.

IDEA 2: Walking in sounds

This 2+ hour Thom Yorke walk-in mix (played before Radiohead concerts) is a reminder that curation is a power move. Sequencing is decision-making: selection, omission, and the pace you trust the audience to follow. Enjoy as loud as possible.

Playlist

IDEA 3: The Codebreaker

Impact is often built by someone you never see. Friedman’s story is a reminder that the most consequential baddies are the ones building systems that work under pressure, long after the spotlight moves on.

Trailer

Seen work worth sharing?

Send it my way: [email protected]

From Antes de que llegue el Brief (ADQLEB) Podcast

On the latest episode, I sat down with Ana María López — Co-founder and Director of Strategy at Bennett/Co. We talked about creativity, working at Google and returning to Puerto Rico to find purpose and help clients find theirs.

Link below if you want to listen while you scroll.
https://www.adqleb.com/ana

Brought to you weekly by the team at Idealista Agency

Culture, Creativity & Strategy for Makers, Doers, and Thinkers. Inspiration delivered. Caffeine not included.

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