COTA Sunday

Alberto Santiago Deida
October 20, 2024

Every Sunday, during my morning cafecito (or yerba mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about powerful ideas
c. And you should too, so please subscribe

Idea 1. The Chicken Tenders Battle

Highdive goes William Wallace for KFC. The drumsticks scene is everything. Fun and funny are back.

Idea 2. Interbrand Best Global Brands

Interbrand

Interbrand has been the world’s leading brand consultancy, for 50 years – having pioneered iconic work and forged many of the brand building tools that are now commonplace.

interbrand.com/best-global-brands

Will someday Apple stop being #1?

Idea 3. Four years of marketing

I distilled my 4 years of marketing lessons into minimalistic visuals.
1. Sell Benefits. Not features.
— Yasmine Khosrowshahi (@yasminekho)
12:56 PM • Oct 15, 2024

Four years of marketing distilled into minimalistic visuals. A thread by https://x.com/yasminekho