Cooler Sundays

Every Sunday, during my morning coffee (or matcha), I’ll share three incredible, mesmerizing, and powerful ideas changing the world and culture. Some ideas will be ads or about advertising. Some may be about fashion. Others will be about design, art, illustrations, animations, motion, audio, movies, or any other idea worth sharing and discussing. You get the idea.

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TL;DR
a. I will share 3 big ideas
b. Cause I care about ideas
c. And you will too, subscribe

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Idea 1. Endurance by Michael Beirut

Bierut is my favorite living graphic designer and the founding partner at Pentagram NYC. He is widely recognized for his exceptional logo work and contributions to the advertising industry. With an impressive career spanning decades, Bierut has made a lasting impact on the world of branding through his innovative and influential projects. His creative vision and ability to visually communicate and simplify concepts have transformed the way we perceive and identify brands, marks, and logos. His book HowTo is a masterclass on how to create, amplify, and sell ideas.

Also, if you are creative, you should follow and connect with Creative Mornings, one of the coolest communities for creative types, artists, and solvers.

Bierut on X (Twitter) | Instagram |

Idea 2. It gives you wings

A while back, a few friends who now work for one of the coolest brands in the world (and also 3-time F1 World Champions) invited me to take the Red Bull Wingfinder test. This personality assessment focuses on your strengths and the things you're naturally good at, providing you with tools and coaching to further enhance them. Working with people, emotions, and ideas is often the most challenging aspect of any job, especially in advertising. By understanding and identifying personalities, you can better manage feelings, emotions, and teams, making you more prepared for success flying.

Idea 3. Lupin Part 3

The world’s most stylish thief is back. Beautiful OOH campaign to promote the new season – Lupin Part 3