Champions Sunday

Every Sunday, during my morning coffee (or matcha), I’ll share three incredible, mesmerizing, and powerful ideas changing the world and culture. Some ideas will be ads or about advertising. Some may be about fashion. Others will be about design, art, illustrations, animations, motion, audio, movies, or any other idea worth sharing and discussing. You get the idea.

a. I will share 3 big ideas
b. Cause I care about ideas
c. And you will too, subscribe

Idea 1. The Least Known Brand

George Lois made Tommy Hilfiger with one OOH ad, or so the story goes. “Take the risk. Do the bold thing. Go for what you would never do”, said Lois.

Idea 2. Lego to parents…

And students, and everyone working in a creative space. A strategy and life brief, all in one set of instructions. Bravo Lego.

Idea 3. Nike, a one-pager

Just do it, can’t be wrong.