Challenge Sunday

Every Sunday, during my morning cafecito (or mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about powerful ideas
c. And you should too, so please subscribe

Idea 1. Behind the Mac

Director Ben Stiller and lead editor Geoffrey Richman offer a masterclass in how editing shapes storytelling, sharing insights on the creative decisions that built tension, amplified emotion, and brought the episode’s gripping twists to life.

Idea 2. Cold Activated Announcers

Great work by Alma. This innovative campaign brings cold refreshment to life through the voice of voiceover talent. Now that’s cold.

Idea 3. Lynx, now with catnip

Turns out, the toughest critics aren’t people—they’re cats. Lynx launches a scientifically crafted fragrance built to win the toughest approval. Lola is killing it.

Like what you see?