Every Sunday, during my morning cafecito (or yerba mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.
This week, three ideas that got stuck in my head. A Chicago classic that sells hunger without trying. A wellness brand reframing time. And a logo that finally feels like TV.
IDEA 1: Mr. Submarine
The best food ads don’t argue. They make you hungry. Mr. Submarine’s spots are pure appetite but also comedy gold. No VO, no manifesto — just craft and scripts doing the selling. I didn’t even know this brand existed until today, and now I want the sandwich. Great insight and execution. If you’re into this style, their YouTube channel has the entire campaign.
Work by the awesome team at Quality Meats.
IDEA 2: Moon
A manifesto‑made TV ad. Voiced by none other than Rick Rubin. It’s a reimagining of “Goodnight Moon” for the high‑performance age—goodnight excuses, goodnight noise, goodnight everything that gets in the way. The athlete list is insane, but the tone stays intimate and authentic . That’s effective marketing, because now I want to try it.
IDEA 3: Apple TV
Apple just dropped what feels like the first anti‑AI ad (also, no CGI) to launch the new Apple TV logo and mnemonic. It’s Apple at their most Apple: hands, lenses, physical process, obsessive sound design. Watch the making‑of and BTS—this is craft as argument. You’ll see this intro a million times, and it’s a million miles from the old badge.
Work by TBWA\Media Arts Lab
BTS
The Old Intro
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From Antes de que llegue el Brief (ADQLEB) Podcast
On the latest episode, I sat down with Dr. Javier Hernández —dean, entrepreneur, author, and percussionist—to unpack how ideas become market‑proof and how to lead the next generation of cultural innovators from his seat as dean of the School of Arts, Design, and Creative Industries at Sagrado.
Link below if you want to listen while you scroll.
→ Javier @ ADQLEB
Brought to you weekly by the team at Idealista Agency
