Birthday Sunday

Every Sunday, during my morning cafecito (or yerba mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about powerful ideas
c. And you should too, so please subscribe

Idea 1. Lynx’s Comeback

These two spots are the best I have seen this year. The insight, acting, production, and execution are on point. They make me think of the Axe/Lynx glory days. Thank you, LolaMullenLowe.

OnStrategyShowcase Podcast covered the spots a few episodes ago–to discuss what went down behind the scenes to bring these to life with the agency from the client’s POV. Great insights bring great ideas to life.

Listen to the episode here https://pca.st/bgguq32q 

Idea 2. Tomcat Unboxing

@tomcat

Welp. This influencer is no longer on our mailing list. RIP

Younger homeowners? The Martin Agency delivers fun and humor in a very particular and Wes Anderson-level executed idea for rat poison, Tomcat. It's a well-crafted killer idea.

Idea 3. Nike Run x NYC Marathon

Is Nike back? At least the clever headlines are. 😂