Bigger Sunday

Alberto Santiago Deida
July 21, 2024

Every Sunday, during my morning mate (or cafecito), I’ll share three incredible, mesmerizing, and powerful ideas changing the world and culture. Some ideas will be ads or about advertising. Some may be about fashion. Others will be about design, art, illustrations, animations, motion, audio, movies, or any other idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about ideas
c. And you will too, subscribe

Idea 1. Eno

Eno a film by Gary Hustwit
The groundbreaking generative documentary about visionary musician and artist Brian Eno, a film that’s different every time it’s shown.

This Documentary About Brian Eno Is Never the Same Twice

Thanks to a software program, the length, structure and contents of the movie are reconfigured each time it’s shown. It’s the only way the musician would agree to the project.

www.nytimes.com/2024/07/12/movies/brian-eno-documentary.html?unlocked_article_code=1.800.q5zM.FItioZN_FKu4&smid=url-share

Idea 2. Find Your Summer

The Print GP at Cannes 2024 is even better as an integrated campaign. The case study above is one of the best examples of how a small, simple, but very powerful idea and concept can and should be expanded to every channel possible.

Work by Lola MullenLowe for Magnum.

Idea 3. The Underdogs: OOO

This is easily the beginning of a new sitcom or Apple Original. This series keeps getting better. Remember how Ted Lasso started?