Beer Sunday

Author

Alberto Santiago Deida
March 09, 2025

Every Sunday, during my morning cafecito (or yerba mate), I’ll share three powerful ideas transforming culture. Some ideas will be ads or about advertising. Some may be about design or fashion. Others will be about art, illustration, animation, motion, audio, cinema, books, or any other big idea worth sharing and discussing. You get the idea.

TL;DR
a. I will share 3 big ideas
b. Cause I care about powerful ideas
c. And you should too, so please subscribe

Idea 1. Dos Equis

The Unexpected Rise and Agonizing Fall of Dos Equis' 'Most Interesting Man'

One random morning in 2006, Karl Lieberman and Brandon Henderson were scrambling to come up with a new advertising idea for Dos Equis, the Mexican beer they'd been working on—fruitlessly—for months. The Euro RSCG creative pair were tired of working on the brand. They couldn't seem to sell anything through. And a new insight

musebyclios.com/tagline/tagline-podcast-how-dos-equis-created-most-interesting-man-world

The most interesting and memorable beer campaign ever created. Great story, ideas, and results.

Idea 2. Axe is back

Simple and absurd, with the right amount of funny. Axe is definitely back. Work by Lola MullenLowe.

Idea 3. Made to Share

Only Cadbury could pull this off and this well. Classy branding is timeless. Work by VCCP.

Like what you see?